Many strategies build confidence leading up to matches, such as preparation, visualization, success journals, etc. Or, consider how brands like American Express and FedEx use color to help distinguish among different offerings.Mental Strategies That Help athletes Feel Confident When Nervous During a Match For example, develop a name and naming system that is available across multiple social media platforms, even if your brand isn’t ready to take the Twitter or Instagram plunge. It’s a strategic, practical part of a brand platform. Create room for growth, without faking any promises or solutions.īranding for where you want to be isn’t just a thought exercise about future goals.
But, if your vision is that grand, then brand for it in all aspects of branding, whether it’s naming, website design, imagery, or copy. What is your vision? Is it massive, like providing cost-effective housing for everyone? Here’s a spoiler: it will not become reality the instant you open your doors. If you want to position yourself against your strongest competitor, then don’t fake it ’til you make it. Do you want to sound like a used car salesman? The Swindler Archetype is highly unlikely to create raving fans. The brand will eventually create a perception that it doesn’t focus on consumer needs but its own interests. If a brand uses hype, talks a good game, and fakes anything in its messaging, the brand won’t be able to deliver.
It isn’t even about faking confidence, although that is sometimes implied.īrands MUST be authentic and accountable. There is nothing fake about building an online presence, or, for example, using multiple email addresses to organize requests for different purposes, even though you have only 2 employees. The reality is that brands DO need to show up and position themselves carefully, from the beginning, whether it’s about naming, a website, customer service, or social media. The question many entrepreneurs face is simply how to start. Even seasoned brands seek opportunities for growth to maintain and build value. Every business idea begins as a start up. Be authentic while giving your brand room to grow so that you build trust with your target audience.Įvery brand must start somewhere. Instead of faking it until you make it, consider a different approach: build a brand for where you are going instead of where you are. Highlighting self-motivating needs rather than focusing on the problems you solve.
The problem? It’s conducive to inauthenticity. How often have you heard the slogan, “Fake it ‘til you make it”? It’s usually suggested as a way to show up with the skills, perception, and success that you want to have.
Fake It ‘Til You Make It? Not in branding.
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